Another personal obsession:B2B vs. B2C: What’s the social strategy?

How does an effective social advertising game plan differ between B2B and B2C companies? Columnist Brad O'Brien shares tips on optimizing the social approach for both audience types.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/b2b-vs-b2c-whats-social-strategy-218065
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