Another personal obsession:Instagram starts putting Stories, but not Story ads, on its website

With 250 million people checking out Stories in its app every day, Instagram is extending the product to its online audience that skews international.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/instagram-starts-putting-stories-not-story-ads-website-223076
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Another personal obsession:Marketing Day: Real-time attribution, location modifiers & AdSense User First beta

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/marketing-day-real-time-attribution-location-modifiers-adsense-user-first-beta-223108
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Another personal obsession:Your account structure might be hurting performance. Here’s why (and how to fix it)

Oversegmentation is often the enemy of automation. Columnist and Googler Matt Lawson talks about how a fussy account structure can tank AdWords performance.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/account-structure-might-hurting-performance-heres-fix-222967
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Another personal obsession:Why real-time attribution is (mostly) irrelevant, and what to do instead

To get the most out of your marketing attribution, contributor Alison Lohse believes right-time insights are far more important than real-time data.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/real-time-attribution-mostly-irrelevant-instead-222930
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Another personal obsession:Lookalike modeling breathing new life into old channels

Columnist Jordan Elkind explains how a mainstay of the ad tech industry is opening up new possibilities for online and offline targeting.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/lookalike-modeling-breathing-new-life-old-channels-222920
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Another personal obsession:Google says we don’t need no stinking location modifiers… or do we?

Google recently stated that users are beginning to drop location qualifiers when searching for local businesses. But is it time for local SEOs to stop focusing on these terms? Columnist Andrew Shotland discusses.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/google-says-dont-need-no-stinking-location-modifiers-222924
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Another personal obsession:Google launches AdSense User First beta to test if fewer ads & better targeting can make more money for publishers

The beta is aimed at publishers who prioritize user experience.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/google-adsense-user-first-beta-program-223053
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Another personal obsession:Buying a pre-owned domain? Check these 10 things first

Purchasing a previously owned domain can be risky, but columnist Stephanie LeVonne has some tips to help you vet the domain and ensure a smooth site migration.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/buying-pre-owned-domain-check-10-things-first-222848
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Another personal obsession:Survey: More consumers seeking to buy directly from brands vs. retailers

Survey of 1,000 US adults contains lots of findings and implied recommendations for both brands and traditional retailers.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/survey-consumers-seeking-buy-directly-brands-vs-retailers-222955
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Another personal obsession:Marketing Day: A martech wish list, GroupM viewability standards & Google Home

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/marketing-day-martech-wish-list-groupm-viewability-standards-google-home-223013
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Another personal obsession:How to rank #1 on YouTube search in 30 days [case study]

Want to know how to outrank your competitors on YouTube? Columnist Andrew Dennis outlines his process for dominating the top spots in YouTube search.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/rank-1-youtube-search-30-days-case-study-222830
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Another personal obsession:How AI and image recognition are transforming social media marketing

Contributor Rob Begg discusses the explosion of visual content and how artificial intelligence and image recognition are making it easier for marketers to identify visuals in social media for better metrics and customer service.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/ai-image-recognition-transforming-social-media-marketing-222821
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Another personal obsession:A martech wish list: Where marketing clouds need to go

Columnist Jose Cebrian takes a look at the platforms that are currently available for large-scale marketing, particularly for email, and highlights what they're missing and what would make them shine.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/martech-wish-list-marketing-clouds-need-go-222866
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Another personal obsession:GroupM sheds light on its updated viewability standards for display & video ads

The updates come, in part, in response to speedy scrolling habits on mobile, but they also highlight tensions arising on the video front.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/groupm-sheds-light-updated-viewability-standards-display-video-ads-222938
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Another personal obsession:Google Home partnership with Condé Nast’s Vogue offers new model for publishers

It points the way toward a new form of "interactive audio" with provocative branding, content and commerce possibilities.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/google-home-partnership-conde-nasts-vogue-offers-new-model-publishers-222917
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Another personal obsession:Adobe adds email features in Campaign, releases survey vouching for the channel’s robust health

Take that, short-form messaging!

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/adobe-adds-email-features-campaign-releases-survey-vouching-channels-robust-health-222892
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Another personal obsession:When marketing to people you think you know, don’t be blinded by your own POV

No matter how smart a team may be, columnist Josh Aberant cautions us to never make assumptions about what our customers really want.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/marketing-people-think-know-dont-blinded-pov-222513
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