Another personal obsession:Tuning into podcast sponsorship, programmatic audio and native audio sponsorships

As brand dollars shift from traditional radio to digital media buying, columnist Kevin Lee explains how, just like in the early days of paid search, online audio is providing big opportunities for marketers.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/tuning-podcast-sponsorship-programmatic-audio-native-audio-sponsorships-221352
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