Another personal obsession:‘Larger than usual’ ad fraud on exchanges prompts Google to offer advertiser refunds

Ads were bought using DoubleClick Bid Manager. Google now seeking refund assurances from exchanges if fraud is discovered.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/larger-usual-ad-fraud-exchanges-prompts-google-offer-advertiser-refunds-222670
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