Another personal obsession:Google announces AMP speed and viewability enhancements for ads

Utilizing "Fast Fetch" ad request and rendering, ads served on AMP (Accelerated Mobile Pages) will now be faster, and potentially will improve viewability rates.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/google-announces-amp-speed-viewability-enhancements-ads-222424
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