Another personal obsession:Mapping the new economy of micro-influence: What governments can learn from brand marketers

When it comes to social influence, governments and other public agencies have a lot to learn from brand marketers. Contributor Scott Wilkinson discusses how agencies can adapt to this new economy to win public support.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/mapping-new-economy-micro-influence-public-agencies-can-learn-brand-marketers-221097
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