Another personal obsession:Data is the new currency, but are advertisers spending wisely?

Despite big investments in data, many marketers are headed into the key holiday season knowing little about their data partners or if they're reaching the right audiences. Contributor Toby McKenna explains how to separate the data contenders from the data pretenders.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/data-new-currency-advertisers-spending-wisely-221860
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