Another personal obsession:The one martech metric that really matters: Customer lifetime value

In a noisy, hyper-competitive market, how do you stay ahead of your rivals? Contributor Kevin Bobowski explains why customer lifetime value and building a customer-obsessed organization are essential.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/one-martech-metric-really-matters-customer-lifetime-value-222360
via Mister Fire