Another personal obsession:Are your TV analytics just ‘good enough?’ 8 signs it’s time for an upgrade

The challenges of TV measurement abound. Columnist Alison Lohse believes marketers shouldn’t have to settle for “good enough” to understand how TV is performing, but should instead look toward TV attribution as the answer.

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from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/tv-analytics-just-good-enough-8-signs-time-upgrade-225243
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