Another personal obsession:Successful brands aren’t focusing on what’s now — they’re focusing on what’s next

Don't wait to react to consumers’ quickly changing tastes. If you want to stay competitive, columnist Mike Sands explains, you need to use your customer data to anticipate what they may desire next.

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from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/successful-brands-arent-focusing-whats-now-theyre-focusing-whats-next-224463
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