Another personal obsession:Want to win more sales this holiday season? Don’t bet the farm on digital

When it comes to holiday retail marketing, digital isn’t the be-all and end-all. Columnist Lewis Gersh says marketers need to use intent data to reach consumers at home in ways that go beyond digital.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/want-win-sales-holiday-season-remember-909090-rule-dont-bet-farm-digital-224267
via Mister Fire