Another personal obsession:Forrester’s first Waves on journey analytics show the growing importance of customers’ steps toward purchase

In this new field, the surveyed tools offer different approaches to understanding customers’ incentives and problems.

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from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/forresters-first-waves-journey-analytics-show-growing-importance-customers-steps-toward-purchase-225255
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