Another personal obsession:Publishers need a new definition of UX: From ‘user experience’ to ‘user expectation’

If advertisers want to combat ad blocking, they need to start thinking of user expectation as the new UX and considering how that translates to native formats, believes contributor Casey Wuestefeld.

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from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/publishers-need-new-definition-ux-user-experience-user-expectation-224931
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