Another personal obsession:Empowered consumers are searching for the best and worst brands before they buy

With mobile devices, people are searching in real time for negative experiences to make decisions. CMOs, are you prepared? Contributor Brian Solis discusses the benefits of building consumer trust.

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from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/empowered-consumers-searching-best-worst-brands-buy-230601
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