Another personal obsession:Freckle CEO: Every single online KPI goes away with better (offline) attribution

In a wide-ranging interview, Freckle founder and CEO Neil Sweeney offers his provocative assessment of location data, beacons, programmatic, multi-touch attribution and where it's all going.

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from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/freckle-ceo-every-single-online-kpi-goes-away-better-offline-attribution-232118
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