Another personal obsession:Frito-Lay CMO says marketers need a listen-first mentality to be successful

Frito-Lay CMO Jennifer Saenz says listening to consumers is a top priority if you want to build marketing experiences that drive engagement.

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from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/frito-lay-cmo-says-marketers-need-listen-first-mentality-successful-231412
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