Another personal obsession:IAB Tech Lab releases OpenDirect 2.0 and OpenData 1.0

OpenDirect is the latest spec for direct sales between publishers and advertisers, and OpenData offers unified terms for campaign analytics.

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from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/iab-tech-lab-releases-opendirect-2-0-opendata-1-0-232001
via Mister Fire