Another personal obsession:‘Marketing doesn’t drive revenue, sales does’ (and other myths)

Gone are the days when sales took all the glory after closing a deal. Columnist Sonjoy Ganguly believes marketing and sales need to work hand-in-hand to effectively drive ROI.

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from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/marketing-doesnt-drive-revenue-sales-myths-231985
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