Another personal obsession:So, what’s it like to be a CMO of a marketing-focused business?

What happens when your role is the same as your target customer's? Columnist Scott Vaughan shares insights into how to use this situation to your advantage.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/whats-like-cmo-marketing-focused-business-231555
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