Another personal obsession:The CMO, martech and ‘marchitecture’: Messaging that matters to customers

What is a "marchitecture," and why should it be an essential part of your strategy? Columnist Jim Yu explains how it can bridge the gap between your technology infrastructure and your customers' needs.

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from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/cmo-martech-marchitecture-messaging-matters-customers-231695
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