Another personal obsession:B2B marketers must prove contribution to revenue

Marketing priorities have changed. Today’s B2B marketers must focus on KPIs, says contributor Patricia Hursh. Here are tips and tactics to show how marketing programs contribute positively to the bottom line. The post B2B marketers must prove contribution to revenue appeared first on Marketing...

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from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/b2b-marketers-must-prove-contribution-to-revenue-241964
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