Another personal obsession:Is third-party data targeting more effective than contextual targeting?

A new report from performance marketing agency Roast and ad platform Teads tested whether the costs of user data targeting and of complying with GDPR are worth it. The post Is third-party data targeting more effective than contextual targeting? appeared first on Marketing Land.

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from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/is-third-party-data-targeting-more-effective-than-contextual-targeting-243489
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