Another personal obsession:MarTech Landscape: What is a consent management platform (CMP)?

The new CMPs are offering ways for publishers to capture and disseminate user consents, with support for the two biggest ad-related consent mechanisms -- IAB’s and Google’s. The post MarTech Landscape: What is a consent management platform (CMP)? appeared first on Marketing Land.

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from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/martech-landscape-what-is-a-consent-management-platform-cmp-242551
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