Another personal obsession:How to create an ROI-based management approach for paid search success

Contributor Megan Taggart explains how to incorporate a long-term ROI management approach strategy when inheriting, creating or optimizing a paid search account. The post How to create an ROI-based management approach for paid search success appeared first on Marketing Land.

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from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/how-to-create-an-roi-based-management-approach-for-paid-search-success-243185
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