Another personal obsession:If you’re not updating ROAS and CPA targets frequently, you’re missing out

Our founding CEO, Fred Vallaeys, has written extensively about how the role of PPC experts will change as more of the day-to-day ad management will be done by automated systems driven by artificial intelligence (AI) and machine learning (ML). One task that’s particularly apt to become automated is...

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from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/if-youre-not-updating-roas-and-cpa-targets-frequently-youre-missing-out-241786
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