The mobile marketing firm is now writing an Anheuser-Busch audit trail to a public blockchain, where all stakeholders can view all the data. The post Kiip undertakes ‘first’ blockchain-recorded mobile ad campaign appeared first on Marketing Land.
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from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/kiip-undertakes-first-blockchain-recorded-mobile-ad-campaign-242949
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