Another personal obsession:3 attribution considerations for B2B lead generation

Contributor Manny Rivas breaks down three attribution modeling concepts and discusses the paid credit metric to help marketers better understand their marketing campaigns. The post 3 attribution considerations for B2B lead generation appeared first on Marketing Land.

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from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/3-attribution-considerations-for-b2b-lead-generation-245529
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