The integration allows Adobe customers to upload their customer lists and get the matching cable subscriber IDs, for ad targeting through a cable service. The post LiveRamp’s IdentityLink for TV is now offering addressable TV targeting through its first reseller – Adobe appeared first on Marketing...
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from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/liveramps-identitylink-for-tv-is-now-offering-addressable-tv-targeting-through-its-first-reseller-adobe-245509
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