Another personal obsession:SMPTE’s new TAXI Complete could make multiscreen ads and content commonplace

The newly issued standards specify identifiers within the audio track of any video program or ad, whether shown on TV, OTT or online. The post SMPTE’s new TAXI Complete could make multiscreen ads and content commonplace appeared first on Marketing Land.

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from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/smptes-new-taxi-complete-could-make-multiscreen-ads-and-content-commonplace-245169
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