Another personal obsession:Facebook is combining website, app, offline purchase data into one view for advertisers

The company also added new Standard Events and app-specific metrics. The post Facebook is combining website, app, offline purchase data into one view for advertisers appeared first on Marketing Land.

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from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/facebook-is-combining-website-app-offline-purchase-data-into-one-view-for-advertisers-247696
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