Another personal obsession:Ogilvy’s Michael Tidmarsh: Creative agency models are changing to accommodate growing use of tech

Agencies are shifting from traditional AOR relationships with a substaintial retainer to 'much more project work, much more bespoke work.' The post Ogilvy’s Michael Tidmarsh: Creative agency models are changing to accommodate growing use of tech appeared first on Marketing Land.

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from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/ogilvys-michael-tidmarsh-creative-agency-models-are-changing-to-accommodate-growing-use-of-tech-247673
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