Another personal obsession:Button Platform Extends The Value Of Apps With Selective, Contextual Linking

Google and Facebook are racing to make the mobile app world safe for “deep linking.” The idea is that mobile apps should emulate and function just like the PC internet and not exist in “silos.” It’s far from clear, however, that consumers are clamoring to have lots of...

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://feeds.marketingland.com/~r/mktingland/~3/_X4N8Jbwpeo/button-platform-extends-the-value-of-apps-with-selective-contextual-linking-130599
via Mister Fire