Another personal obsession:Facebook Touts Big Atlas Mobile Attribution Success For Live Nation’s Madonna Tour

Concert promoter saw a 66% increase in ticket sales tied to mobile devices, an fact that Facebook says would have been impossible to know without Atlas' "people-based" measurement.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://feeds.marketingland.com/~r/mktingland/~3/cSSvhAnC0p0/facebook-touts-atlas-mobile-attribution-success-133463
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