Another personal obsession:Achieving Hyper-Segmentation To Reach Personalization At Scale

Columnist Sean Zinsmeister says it's time for B2B marketers to drill down into their consumer data to help them find the best customers and expand into new markets.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/achieving-hyper-segmentation-reach-personalization-scale-165097
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