Another personal obsession:Get up close with PPC KPIs to improve your performance

What are the primary metrics that define success for your PPC campaigns? Columnist Matt Umbro explores the pros and cons of optimizing for some common paid search metrics.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/get-up-close-with-ppc-kpis-to-improve-your-performance-169468
via Mister Fire