Another personal obsession:How live audiences in real-time marketing are key to programmatic success

Columnist Melody Gambino believes it's time for brands to stop annoying consumers with bad retargeting, and instead drive engagement with live, always-fresh audience insights.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/major-key-alert-live-audiences-in-real-time-marketing-168090
via Mister Fire