Another personal obsession:Survey: More than half of customers will defect unless their feedback is recognized

Companies tend to think of their apps as marketing or e-commerce channels. Apps can also be the source of valuable customer feedback; however, most companies are failing to utilize them for customer insights. Those companies that do seek user feedback through smartphones typically don’t...

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/report-argues-app-feedback-key-customer-loyalty-169673
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