Another personal obsession:The inbox laboratory: How email can thrive on empirical experimentation

Columnist Steve Dille explains how personal data is being mined in adventurous new ways — and how email marketers can seize the advantage this practice offers.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/inbox-laboratory-email-can-thrive-empirical-experimentation-168822
via Mister Fire