Another personal obsession:Marketing Day: IAB’s LEAN scoring, Echo/Alexa sales & LinkedIn’s earnings report

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/marketing-day-iabs-lean-scoring-echoalexa-sales-linkedin-earnings-report-175346
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Another personal obsession:IAB releases 2016 plan to develop LEAN scoring, its effort to take on ad blocking

The goal is to develop scoring algorithms that can show who's doing things right by year end.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/iab-releases-2016-plan-develop-lean-scoring-effort-take-ad-blocking-175331
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Another personal obsession:Yandex reports a 34% YoY increase in revenue for Q1 2016 earnings

Russian's leading search engine says it's raising its revenue outlook for 2016 from a range of 12% -18% to a revise range of 15% - 19%.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/yandex-reports-34-yoy-increase-revenue-q1-2016-earnings-175299
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Another personal obsession:How to help your sales team close more paid search leads

Acquiring tons of leads through paid search is great, but columnist Jacob Baadsgaard cautions that your sales team's ability to convert those leads can make or break your campaign ROI. Learn how to improve conversions from your PPC leads.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/help-sales-team-close-paid-search-leads-175088
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Another personal obsession:Echo/Alexa device lineup now outselling Kindles for Amazon — [report]

Report says that Echo device family buyers tend to be affluent and 70 percent male.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/echoalexa-device-lineup-now-outselling-kindles-amazon-report-175246
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Another personal obsession:Tubular Labs launches first ecosystem-wide video content rating system

Ratings track 100 million videos for views and such engagement factors as likes, shares, and comments.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/tubular-labs-launches-first-ecosystem-wide-video-content-rating-system-175281
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Another personal obsession:Google Shopping ads so hot right now: the meteoric rise of PLAs

For retailers, Product Listing Ads are the height of fashion! Columnist Andy Taylor explores the growth of this ad format and discusses how search advertisers can take advantage of this trend.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/google-shopping-ads-hot-right-now-meteoric-rise-plas-174996
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Another personal obsession:Is your brand prepared for voice search? 3 steps to get the conversation started

As voice search becomes more widely adopted, what can search marketers do to prepare? Columnist Purna Virji discusses how to adapt to this growing trend.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/brand-prepared-voice-search-3-steps-get-conversation-started-174965
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Another personal obsession:This app “Contains ads” label starts showing in Google Play store

The new label has been spotted in the wild, but has not rolled out to all users.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/app-contains-ads-google-play-store-175259
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Another personal obsession:Calling all channels: The multi-channel race for the presidency in 2016

Which channels should candidates use to succeed in this year's election? Columnist Lewis Gersh explains why direct mail targeted based upon digital signals could be a win for both political campaign managers and marketers.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/calling-channels-multi-channel-race-presidency-2016-174016
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Another personal obsession:Thinking about ABM? It’s time to put your sales hat on

Columnist Scott Vaughan says if you really want to be successful with account-based marketing, you need to to adopt a sales mindset first.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/thinking-abm-time-put-sales-hat-173840
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Another personal obsession:10 tips for successful Pinterest advertising

How do you pin to win? Columnist Brad O'Brien offers some tips to help you step up your advertising on Pinterest and stay ahead of the curve.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/10-tips-successful-pinterest-advertising-174127
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Another personal obsession:Look out for the MosQUito — a new kind of ad fraud that drains human traffic from infected websites

Marketing/anti-fraud agency eZanga says it could affect thousands, possibly millions, of WordPress and Joomla-based web sites.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/look-mosquito-new-kind-ad-fraud-drains-human-traffic-infected-websites-175155
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Another personal obsession:What I learned fundraising on Facebook & Twitter: We need donate buttons!

Facebook likes and Twitter retweets don't necessarily translate into charitable donations. A "donate" button could help.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/facebook-twitter-donate-buttons-175059
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Another personal obsession:MarTech Today: Experian’s new Audience Engine, protecting against ad fraud & preparing for voice search

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Experian launches PII-matching audience targeting platform to reach 85% of the US Apr 28, 2016 by Barry Levine In the new Audience Engine,...

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/martech-today-38-175146
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Another personal obsession:Microsoft blocks Google Chrome & other browsers from Cortana in latest Windows 10 release

Microsoft says blocking third-party browsers & search providers improves user experience and is in keeping with how competitors act with their own digital assistants.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/microsoft-blocks-google-chrome-browsers-cortana-latest-windows-10-release-175164
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Another personal obsession:Amazon reports profitable Q1 to beat expectations

The company beat analyst expectations in all areas. AWS continues to be a stand out.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/amazon-q1-2016-earnings-profitable-175137
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