Another personal obsession:Experian launches PII-matching audience targeting platform to reach 85 percent of the U.S.

In the new Audience Engine, brands and others can enrich customer profiles with various layers of PII-based data, and then anonymously target those same users online, in email, or on addressable TV.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/experian-launches-pii-matching-audience-targeting-platform-reach-85-percent-u-s-175006
via Mister Fire