Another personal obsession:A new approach to measuring “engagement” on content-heavy sites

If no easily-identified conversions occur on your site, measuring engagement can be tricky. Columnist Nick Iyengar explains why a new approach could help you improve the quality of measurements and better understand engagement on your site.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/new-approach-measuring-engagement-content-heavy-sites-173599
via Mister Fire