Another personal obsession:IAB releases 2016 plan to develop LEAN scoring, its effort to take on ad blocking

The goal is to develop scoring algorithms that can show who's doing things right by year end.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/iab-releases-2016-plan-develop-lean-scoring-effort-take-ad-blocking-175331
via Mister Fire