Another personal obsession:Promoted Tweets with hashtags have higher CPAs, lower CTRs — & other surprises for DR advertisers

A Twitter study of 9,000 campaigns points to 9 characteristics that can make promoted tweets more successful for direct response advertisers.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/direct-response-tweets-hashtags-higher-cpa-lower-ctr-174916
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