Another personal obsession:Trend observation: branded PPC ads getting more expensive

Have you noticed your brand CPCs increasingly lately? It's not just you. Columnist Thomas Stern shares data which suggest that branded terms have become more expensive since Google's recent SERP changes.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/trend-observation-branded-ppc-ads-getting-expensive-174820
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