Another personal obsession:Calling all channels: The multi-channel race for the presidency in 2016

Which channels should candidates use to succeed in this year's election? Columnist Lewis Gersh explains why direct mail targeted based upon digital signals could be a win for both political campaign managers and marketers.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/calling-channels-multi-channel-race-presidency-2016-174016
via Mister Fire