Another personal obsession:Brand bidding & PPC optimization: effective bidding techniques (part 7 of 8)

How do you deal with a rival trying to steal a SERP spot where your brand belongs? In part 7 of her 8-part series on brand bidding, Lori Weiman shows some examples of companies who are doing it right.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/brand-bidding-ppc-optimization-effective-bidding-techniques-part-7-8-173811
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