Another personal obsession:Activate your audience with a ‘measurement framework’

It's one thing to have a lot of data, but quite another to derive value from it. Columnist Nick Iyengar explains how to build a "measurement framework" to ensure your metrics bring you actionable marketing insights.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/activating-audiences-measurement-framework-193673
via Mister Fire