Another personal obsession:Paid search vs. paid social: how to design the ideal marketing mix

Don't focus exclusively on either social or search. Columnist AJ Wilcox explains why you need to understand what each brings to the table and integrate them both into your marketing efforts.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/paid-search-vs-paid-social-design-ideal-marketing-mix-193529
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