Another personal obsession:Rethinking today’s attribution problem in digital marketing

Proper attribution modeling is one of the biggest challenges facing marketers today. Columnist Christi Olson discusses the common gaps in attribution and some ideas for thinking more holistically about your digital marketing campaigns.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/rethinking-todays-attribution-problem-digital-marketing-194541
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