Another personal obsession:Social CMO to social CMI: the insight-driven evolution in the enterprise

Social data's not just for marketing anymore, argues contributor Will McInnes. The insights derived from it can be applied to customer service, product development and all across the enterprise.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/social-cmo-social-cmi-insight-driven-evolution-enterprise-190081
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